Born and raised in Collingwood, Joe has participated in the area’s business community his entire life. He has a degree specializing in Management Planning and Sociology from the University of Waterloo and is an avid entrepreneur.
Joe is perhaps best known for operating Saunders Office Supplies, the longest running retail business in Collingwood, which catered to customers such as municipalities and the Department of Defense.
Joe is equipped with experience, serving on many boards and committees, including chairing the Business Improvement Area for Downtown Collingwood, advising Collingwood’s Downtown Revitalization Committee, and working on the Elvis Festival Executive Board.
Marketing is Joe’s passion and he has a history of using process improvement, combined with social media, ad copy and graphic design to craft successful public awareness campaigns.
Systematically building methods to establish competitive advantage and communicate business culture is his specialty. Joe feels his greatest accomplishment prior to joining Lifestyles North Real Estate was designing the marketing and public awareness campaign for Barbara Weider House, an institution in Collingwood dedicated to housing and counselling homeless youth.
Joe’s wife Sandra is a teacher at Collingwood Collegiate Institute and they have two sons, Hastings and Mitchell. His oldest son has a service dog named Manny.
In his spare time Joe enjoys travelling, public speaking and he teaches martial arts and self-defense at the Wasaga Beach Recplex.
Who We’ve Helped
“Lifestyles North Real Estate is incredible – a dedicated team of professional sales and marketing people who made it possible for our family to win our forever home. These are wonderful people you can trust with your family and your investment.” – Mike